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As the World Turns Premieres (1956)

Soap operas began in the early 1930s as 15-minute radio episodes and continued in that format when they began appearing on TV in the early 1950s. As the World Turns premiered as the first half-hour TV soap. The show, which primarily focused on two professional families in the fictional town of Oakdale, Illinois, ran for 54 years and aired nearly 14,000 episodes. For 20 of those years, it was most-watched daytime drama in the US. What interrupted a live broadcast of the show in 1963? More... Discuss

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March 15, 2014

Can't Find the Real Thing

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As the World Turns Premieres (1956)

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